Online Marketing by an Undergraduate

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making sense of marketing one post at a time

Write With Clarity: Read Copyblogger

You want to broaden your reach and become a community resource? Clearer prose will achieve your goals without resorting to fancy tricks. Copyblogger will help you.

Fascination

Good, plain writing fascinates me. “How can I get my point across in as few words as possible?” compels me when I write. Finding Copyblogger was a stroke of good fortune.

Avoid the Superficial

Want to create remarkable content? Even inbound marketing thought leader Hubspot tells readers to create quirky, creative, experimental, and innovative content as the best way to do it. Quirky content will attract attention, but quirky is a fad. Instead, invest in your craft.  Writing with clarity is more difficult than being quirky, but is a surer path to longevity.

Inspiration

Good writing takes discipline – and motivation. Copyblogger provides that motivation.

You’re reading my blog. It occupies a small bungalow in the blogosphere. Conclusion: you like reading blogs. Copyblogger is a blog, and the perfect medium to motivate you.

Two of my favorite posts for inspiration are Writing Copy Even Your Grandma Will Love by Chris Garrett, and Ernest Hemingway’s Top 5 Tips for Writing Well by Brian Clark . Garrett urges writers to use plain, understandable english words. Writing for the long tail does not excuse jargon. Jargon is sloppy language in places where people did not think hard enough for the real english word. In the Hemingway post, Clark advises we write with strong, vigorous prose. Emulate Hemingway. Take Clark’s advice one step further. Read Hemingway. Let his cadence fill your writing ear.

The First Rule of Sales

Sell yourself. Make people want to read you whether you write about inbound marketing or worms in the dirt. Draw people in you never thought would like you. Broaden your reach.

Write plainly and vigorously. The rest will take care of itself.

Filed under: Blogging Education, , , , , ,

Week in Review Part 1 – On Blog Presentation

Reflecting on my Sunday post about helpful blogging hints, I emerged thinking about blog post presentation. To me, blog post presentation includes my engagement with you, my writing quality, and my brand. I think on all fronts I can use some serious improvement.

My Engagement:  I say hello, bury my head into my topic at hand, and at the end I pick my head up, thank you for reading, and close with questions to start a dialog. I take the right attitude towards the beginning and end, but I really want to engage you throughout, making the experience more rewarding for you. Do you have any blogs you recommend that engage the audience particularly well? In addition to reading a variety of blogs for their content, I want to read a variety for their interaction.

My Writing: When I think great writing, I think of E.B White sitting at his desk:

E.B White writes at his desk

E.B White writing

He has a typewriter, a desk, and a bench, that’s it. Simple. Like White,  I want to take pride in a precise English sentence, and I want you to enjoy the clarity. That being said, I want to open the floor to you. How important do you think quality writing is to successful “blogging”? Do you think there is a division between “writing” and blogging? And in the same vein as my question in the previous paragraph, do you read any bloggers who are masters of the english language? I would love to add them to my reading list.

My Brand: My brand will emerge in time–how long, I don’t know–and, having been blogging for a little more than two weeks, I am not as concerned about this. This blog is as much about growing up as it is establishing myself as an expert, and I think in the coming months, I will look back, discover trends in my writing and say, “aha! That’s my brand.” Of course, you may disagree about the timing of branding, and I would be delighted to hear your thoughts.

Filed under: Week in Review, , ,

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June 2017
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