Online Marketing by an Undergraduate

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making sense of marketing one post at a time

Week in Review: June 15 – June 21

This past week, my attendance at the Custom Media Event and the Internet Strategy Forum panel discussion in New York City gave me a practical education in networking, as well as a desire to attend more of these events. Additionally, my enrollment in the Inbound Marketing University certification program has provided a way to cover all my internet marketing bases. These programs help me earn credibility, and I hope to extend my certification to Google Analytics, search engine optimization, and landing page optimization. Because of the expensive price of the landing page program, I would love to talk with you if you have an idea about expectations for work in this field.

Quick aside, one of the best feelings I get is when I can help someone smile. I know it’s silly, but that’s one thing I’ve learned in the last few months. And it’s a major reason I like meeting new people – more chances to see a friend smile. Unfortunately, my hesitance around new people impedes my friendmaking ability. Becoming more comfortable with new people (and especially business professionals), then, has been a goal of mine since freshman year in college. My attendance at multiple events this week helped to raise that comfort level. 

On the last point about the Inbound Marketing University Certification, I am a fan of the certification programs available in the internet marketing space. For web analytics, Google has a program, for search engine optimization, the non-profit Professional Organization (SEMPO) has one, for landing page optimization, Marketing Experiments has one. My main interest in them comes from the ability to gain credibility and authority in the field when getting experience is difficult to come by. My concern, however, is that marketers do not look at these certification programs the same way I do. I’m turning to you to take the discussion from here. How do you feel about certification programs and how much esteem do you hold them in? If you have taken one, what was your experience? Thanks for reading, and thanks for joining in the discussion.

Filed under: Networking, Week in Review

Week in Review Part 1 – On Blog Presentation

Reflecting on my Sunday post about helpful blogging hints, I emerged thinking about blog post presentation. To me, blog post presentation includes my engagement with you, my writing quality, and my brand. I think on all fronts I can use some serious improvement.

My Engagement:  I say hello, bury my head into my topic at hand, and at the end I pick my head up, thank you for reading, and close with questions to start a dialog. I take the right attitude towards the beginning and end, but I really want to engage you throughout, making the experience more rewarding for you. Do you have any blogs you recommend that engage the audience particularly well? In addition to reading a variety of blogs for their content, I want to read a variety for their interaction.

My Writing: When I think great writing, I think of E.B White sitting at his desk:

E.B White writes at his desk

E.B White writing

He has a typewriter, a desk, and a bench, that’s it. Simple. Like White,  I want to take pride in a precise English sentence, and I want you to enjoy the clarity. That being said, I want to open the floor to you. How important do you think quality writing is to successful “blogging”? Do you think there is a division between “writing” and blogging? And in the same vein as my question in the previous paragraph, do you read any bloggers who are masters of the english language? I would love to add them to my reading list.

My Brand: My brand will emerge in time–how long, I don’t know–and, having been blogging for a little more than two weeks, I am not as concerned about this. This blog is as much about growing up as it is establishing myself as an expert, and I think in the coming months, I will look back, discover trends in my writing and say, “aha! That’s my brand.” Of course, you may disagree about the timing of branding, and I would be delighted to hear your thoughts.

Filed under: Week in Review, , ,

Week in Review: May 24th – May 30th

By nature, I am rarely satisfied with my work and am always looking ahead at my next to do. I was surprised then, to look back and see how much I had learned in a single week. For my first week in review, I’d like to pull the main themes of my past week’s work together – my free resources, my understanding of web 2.0 marketing, and the evolution of my future business – and use them to frame my research going forward.

This past week, I have been fortunate to find invaluable resources both online and in print. Print classics like Ogilvy on Advertising and the online gold mines of Hubspot and Gyutae Park have provided me insight…for FREE. Awesome.

I initially thought this new generation of marketing was called Social Media and consisted of businesses developing facebook applications for Fortune 500 companies. WRONG. Social Media is one element of a much broader movement toward marketing tools less expensive than their traditional counterparts (trade shows, direct mail, etc.). Together these tools make up online inbound marketing, and the lower cost of these as-effective tools level the playing field for budget tight businesses.

My awareness of the wider world of marketing increases my options for my future business. Where before I limited my business to building facebook applications, now I can do more. Optimally, I will pull the elements of the best web 2.0 marketing businesses, make them my own, and create the seed for a business in which I can take pride.

Although I have learned much, this is only the beginning. In the coming weeks, I hope to continue improving my knowledge base and to begin producing my own.

Filed under: Week in Review, ,

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June 2017
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567891011
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