For the past several days, I have been studying how to turn the field of social media into a valuable business opportunity in the fall. But self imposed blinders limited me.
Perusing www.hubspot.com–the owner, Hubspot, has a fabulous array of online resources–I found a new term to add to my social media lexicon: inbound marketing, a marketing strategy that allows customers to find you.
Below is the takeaway image for inbound marketing:
**NOTE**: The following section will benefit from comparing inbound marketing to traditional marketing. Unfortunately, that will have to wait until I learn more about traditional marketing.
Inbound marketing campaigns use content generation–youtube videos, blog posts, webinars–as the magnet to attract a small self-selected audience.
How do I integrate inbound marketing into my business? Do I even need to? Are social media and inbound marketing inseparable? What are your thoughts on the difference between outbound and inbound? Where does inbound marketing fit within a full marketing strategy?