Online Marketing by an Undergraduate

Icon

making sense of marketing one post at a time

Inbound Marketing: Another Element of Social Media?

For the past several days, I have been studying how to turn the field of social media into a valuable business opportunity in the fall. But self imposed blinders limited me.

Perusing www.hubspot.com–the owner, Hubspot, has a fabulous array of online resources–I found a new term to add to my social media lexicon: inbound marketing, a marketing strategy that allows customers to find you.

Below is the takeaway image for inbound marketing:

http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx

**NOTE**: The following section will benefit from comparing inbound marketing to traditional marketing. Unfortunately, that will have to wait until I learn more about traditional marketing.

Inbound marketing campaigns use content generation–youtube videos, blog posts, webinars–as the magnet to attract a small self-selected audience.

How do I integrate inbound marketing into my business? Do I even need to? Are social media and inbound marketing inseparable? What are your thoughts on the difference between outbound and inbound? Where does inbound marketing fit within a full marketing strategy?

Filed under: Inbound Marketing, ,

Jason’s Tweets

RSS InboundMarketing.com

  • An error has occurred; the feed is probably down. Try again later.
August 2017
M T W T F S S
« Aug    
 123456
78910111213
14151617181920
21222324252627
28293031  

Archives

Calendar

August 2017
M T W T F S S
« Aug    
 123456
78910111213
14151617181920
21222324252627
28293031