Online Marketing by an Undergraduate

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making sense of marketing one post at a time

Write With Clarity: Read Copyblogger

You want to broaden your reach and become a community resource? Clearer prose will achieve your goals without resorting to fancy tricks. Copyblogger will help you.

Fascination

Good, plain writing fascinates me. “How can I get my point across in as few words as possible?” compels me when I write. Finding Copyblogger was a stroke of good fortune.

Avoid the Superficial

Want to create remarkable content? Even inbound marketing thought leader Hubspot tells readers to create quirky, creative, experimental, and innovative content as the best way to do it. Quirky content will attract attention, but quirky is a fad. Instead, invest in your craft.  Writing with clarity is more difficult than being quirky, but is a surer path to longevity.

Inspiration

Good writing takes discipline – and motivation. Copyblogger provides that motivation.

You’re reading my blog. It occupies a small bungalow in the blogosphere. Conclusion: you like reading blogs. Copyblogger is a blog, and the perfect medium to motivate you.

Two of my favorite posts for inspiration are Writing Copy Even Your Grandma Will Love by Chris Garrett, and Ernest Hemingway’s Top 5 Tips for Writing Well by Brian Clark . Garrett urges writers to use plain, understandable english words. Writing for the long tail does not excuse jargon. Jargon is sloppy language in places where people did not think hard enough for the real english word. In the Hemingway post, Clark advises we write with strong, vigorous prose. Emulate Hemingway. Take Clark’s advice one step further. Read Hemingway. Let his cadence fill your writing ear.

The First Rule of Sales

Sell yourself. Make people want to read you whether you write about inbound marketing or worms in the dirt. Draw people in you never thought would like you. Broaden your reach.

Write plainly and vigorously. The rest will take care of itself.

Filed under: Blogging Education, , , , , ,

Winning Way by Gyutae Park – Helpful Blogging Hints

After reading 27 pages of suggestions on blogging in the Winning Way, I thought I’d share just a few tips that made me say “yes!” If you want to read the whole book you can download it here.

The Winning Way, by Gyutae Park

The Winning Way, by Gyutae Park, image source: http://bit.ly/uvwhi

  1. Separate Writing from Editing –> Great advice. When I write, I nitpick. I struggle to write the perfect sentence. My rate of success aside, editing while I write arrests my flow. When he says, “writing is a creative process, and editing is a critical one,” the separation clicks. Only after giving free rein to my creativity will I edit.  The separation may lengthen the writing process, but the benefits will be a more fluid, creative writing style, one with more me on the paper. Let me know how I’m doing please (thanks!).
  2. Give Interviews (via email, podcasts, and videos) –> Cool idea. Publishing an interview on a blog makes private knowledge public. The more a blogger does that, the greater his value to the community. I want to try it.
  3. Show Post Excerpts –> Beginning now. Rather than let a 1,000 word blog post dominate a homepage, Park suggests providing excerpts of each post. This allows readers to more easily find  interesting material.
  4. Magazine Style Format –> For when I buy a domain. Park uses the magazine style for his website. By using this format, a blogger can prevent time from determining a visitor’s first impression.  Rather than make the most recent post the dominating feature, a blogger can make his most important element dominate. It gives him freedom.

What are some of your favorite Winning Way tips? Even better, what are some of your own tips you have picked up along the way?

Filed under: Blogging Education, , ,

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June 2017
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