Online Marketing by an Undergraduate


making sense of marketing one post at a time

Relevance vs. Remembrance: Why Bloggers Stay Relevant Now But Won’t Be Remembered Later

The key to becoming a famous and respected blog author is to have frequently updated content relevant to a target audience. But that will only make you relevant to your audience. To be remembered for a long time, for much longer than a lifetime – a publisher of knowledge must go beyond the concerns of the day, and find truths that unite humanity. 

The best example of this difference in approach is in mathematics. In his lifetime, Leonard Euler produced 24,000 pages of original work. He published a third of all mathematics in the eighteenth century. The word prolific comes to mind. Heard of him? Unless you have read any history of mathematics, probably not.

Let’s take another example, Isaac Newton. You know him. His fame came from a two year period between 1665 and 1666 when, away from school, he invented calculus – a revolution in thought. Nothing I can say will do justice to the influence of calculus. And he did have that thing about gravity. Moving on.

Why does the world celebrate Newton while only a handful do the same for Euler? The difference was their work.

To be remembered takes penetrating levels of human experience that go beyond a specific time period. Frequent, relevant content – the hallmark of good blogging, is predestined to disappear when the relevant time period passes. Additionally, frequent content demands production for the moment – the opportunity to think deeply is limited and the rewards for that thinking are even more limited. The ideas within blogs are perishable.

Blogging then, is perfect for commerce. At its highest level, business exists to satisfy the wants of the people. The best blogs give people what they want in a timely fashion. It’s no surprise Euler loved teaching, he loved people.

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2 Responses

  1. Josh Cole says:

    Leibniz invented Calculus. 🙂

  2. Jason Tarre says:

    hah. agree to disagree.

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