Online Marketing by an Undergraduate

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making sense of marketing one post at a time

Finding Something to Love in a Job

Stephen King recounts in “On Writing” how he knew his son was not meant to play the saxophone because his son played only during the times the instructor assigned. His son didn’t love the sax.

The old adage is do what you love and you’ll find success (in some way). That stance scares me. What if people think what I like is worthless? How will I make a living? Or will I have the fortitude to see my interest get recognized.

With qualification, the message becomes more relevant. Having taken a job that pays the bill – or provides some spending money on the side — I can find something within any job that I love and I can do it. It doesn’t have to be part of my job description, but by doing it I will find contentment and joy.

How about you? Have you found something you love within the framework of something you don’t?

Filed under: Uncategorized

Relevance vs. Remembrance: Why Bloggers Stay Relevant Now But Won’t Be Remembered Later

The key to becoming a famous and respected blog author is to have frequently updated content relevant to a target audience. But that will only make you relevant to your audience. To be remembered for a long time, for much longer than a lifetime – a publisher of knowledge must go beyond the concerns of the day, and find truths that unite humanity. 

The best example of this difference in approach is in mathematics. In his lifetime, Leonard Euler produced 24,000 pages of original work. He published a third of all mathematics in the eighteenth century. The word prolific comes to mind. Heard of him? Unless you have read any history of mathematics, probably not.

Let’s take another example, Isaac Newton. You know him. His fame came from a two year period between 1665 and 1666 when, away from school, he invented calculus – a revolution in thought. Nothing I can say will do justice to the influence of calculus. And he did have that thing about gravity. Moving on.

Why does the world celebrate Newton while only a handful do the same for Euler? The difference was their work.

To be remembered takes penetrating levels of human experience that go beyond a specific time period. Frequent, relevant content – the hallmark of good blogging, is predestined to disappear when the relevant time period passes. Additionally, frequent content demands production for the moment – the opportunity to think deeply is limited and the rewards for that thinking are even more limited. The ideas within blogs are perishable.

Blogging then, is perfect for commerce. At its highest level, business exists to satisfy the wants of the people. The best blogs give people what they want in a timely fashion. It’s no surprise Euler loved teaching, he loved people.

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I Screwed Up

Yesterday, I had my first big Tippingpoint Labs internship screw up. I had to put together a chart for a presentation, and I messed up my data. Not a big deal – but I didn’t know I screwed up until my boss called me in to say, “WTF is that?”

I treated the project like I was back in school, doing it to get a grade to move onto the next job. But this is real life, and I love it for its consequences. The stakes weren’t high but the experience reminded me why I double check my work before I email it in. Because when winning the client is on the line, when I hit the send button I better deliver.

How have you screwed up? More importantly, what did you learn from it?

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3 Ingredients to Social Media Channel Success

At Tippingpoint Labs, we ask the big questions. What drives a social media channel’s success? What gets it from the beginning of its evolution to sustainability? How does one social media channel fit into the social media universe, and what does that mean for business? I am proud to help see this research project through.

This is a simple view of where success originates.

  1. The value of the medium – What’s the volume of the blog readership? The podcast listening? This ingredient constrains the number of visitors to the channel based on the medium of communication.
  2. Presence of Relevant and Quality Content – How successful is the channel at not only publishing quality content, but featuring the quality content in a way that brings a person back again and again.
  3. Community Infrastructure – How well does the channel’s structure support sharing and engaging? Channels can really build and solidify their user base here by making the community experience as important as the content. On the flip side, a weak community infrastructure makes a channel an easy target from poaching by the competition.

This is where my thinking is at the beginning. It will probably change. What’s yours?

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August 2009
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August 2009
M T W T F S S
« Jul    
 12
3456789
10111213141516
17181920212223
24252627282930
31