Online Marketing by an Undergraduate

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making sense of marketing one post at a time

Writing Process: As Personal As Finished Product

When I write my first draft, I have only an idea of my goal.  Only when my thoughts are out do I begin to see the connections. I look for the main theme and supporting themes. I try to cut supporting themes.

While I explore with my first draft, I focus, prune, and organize with later drafts. Through this process, I understand how my thoughts tie together.

By communicating with you, I better understand me. This is my discovery process.  What is your process? How does writing help you?

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Filed under: Uncategorized

Write With Clarity: Read Copyblogger

You want to broaden your reach and become a community resource? Clearer prose will achieve your goals without resorting to fancy tricks. Copyblogger will help you.

Fascination

Good, plain writing fascinates me. “How can I get my point across in as few words as possible?” compels me when I write. Finding Copyblogger was a stroke of good fortune.

Avoid the Superficial

Want to create remarkable content? Even inbound marketing thought leader Hubspot tells readers to create quirky, creative, experimental, and innovative content as the best way to do it. Quirky content will attract attention, but quirky is a fad. Instead, invest in your craft.  Writing with clarity is more difficult than being quirky, but is a surer path to longevity.

Inspiration

Good writing takes discipline – and motivation. Copyblogger provides that motivation.

You’re reading my blog. It occupies a small bungalow in the blogosphere. Conclusion: you like reading blogs. Copyblogger is a blog, and the perfect medium to motivate you.

Two of my favorite posts for inspiration are Writing Copy Even Your Grandma Will Love by Chris Garrett, and Ernest Hemingway’s Top 5 Tips for Writing Well by Brian Clark . Garrett urges writers to use plain, understandable english words. Writing for the long tail does not excuse jargon. Jargon is sloppy language in places where people did not think hard enough for the real english word. In the Hemingway post, Clark advises we write with strong, vigorous prose. Emulate Hemingway. Take Clark’s advice one step further. Read Hemingway. Let his cadence fill your writing ear.

The First Rule of Sales

Sell yourself. Make people want to read you whether you write about inbound marketing or worms in the dirt. Draw people in you never thought would like you. Broaden your reach.

Write plainly and vigorously. The rest will take care of itself.

Filed under: Blogging Education, , , , , ,

Commence the Tippingpoint Group Blog

Hey Guys,
 
Here’s the first post on the group blog. I started it really just to try this feature out. I think it’s a simple way to build a small community within Posterous. On the other hand, if every contributor gets every group post, I wonder if the group will start feeling spammy. Here’s to experimenting!
 
Jason

Posted via email from All things at the Tippingpoint

Filed under: Uncategorized

Second Shot: Posting on WordPress with Posterous

The Basics: I opened my email editor, put my blog post title in the subject line, and started typing

The Mistake: Addressing my first email wordpress@posterous.com

The Correction: blog@posterous.com

Have you tried Posterous? It seems like it has potential has a photostreaming lifestream (whatever that is).

Thanks for checking out this blurb.

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