Online Marketing by an Undergraduate


making sense of marketing one post at a time

Week in Review: June 15 – June 21

This past week, my attendance at the Custom Media Event and the Internet Strategy Forum panel discussion in New York City gave me a practical education in networking, as well as a desire to attend more of these events. Additionally, my enrollment in the Inbound Marketing University certification program has provided a way to cover all my internet marketing bases. These programs help me earn credibility, and I hope to extend my certification to Google Analytics, search engine optimization, and landing page optimization. Because of the expensive price of the landing page program, I would love to talk with you if you have an idea about expectations for work in this field.

Quick aside, one of the best feelings I get is when I can help someone smile. I know it’s silly, but that’s one thing I’ve learned in the last few months. And it’s a major reason I like meeting new people – more chances to see a friend smile. Unfortunately, my hesitance around new people impedes my friendmaking ability. Becoming more comfortable with new people (and especially business professionals), then, has been a goal of mine since freshman year in college. My attendance at multiple events this week helped to raise that comfort level. 

On the last point about the Inbound Marketing University Certification, I am a fan of the certification programs available in the internet marketing space. For web analytics, Google has a program, for search engine optimization, the non-profit Professional Organization (SEMPO) has one, for landing page optimization, Marketing Experiments has one. My main interest in them comes from the ability to gain credibility and authority in the field when getting experience is difficult to come by. My concern, however, is that marketers do not look at these certification programs the same way I do. I’m turning to you to take the discussion from here. How do you feel about certification programs and how much esteem do you hold them in? If you have taken one, what was your experience? Thanks for reading, and thanks for joining in the discussion.


Filed under: Networking, Week in Review

2 Responses

  1. I’m all for the certificate programs – especially Google and any inbound marketing training. Any marketer, frankly, who doesn’t recognize the value in these isn’t worth much anyway.

    Jason – have you ever considered Toastmasters to help you raise your comfort level among your peers and other professionals? Highly recommended.

  2. Jason Tarre says:

    I had never heard of Toastmasters until you mentioned it. A quick Google search got me up to speed. Thanks for the heads up, Chris.

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