Last night, I started reading 360i’s 2009 Social Media Marketing Playbook. Read it! The book develops a framework for approaching social media challenges. It’s free, 56 pages long, and has contributions from 5 all-stars–Mashable CEO Pete Cashmore and Forrester Analyst Jeremiah Owyang to name two. It’s beautiful. Set in a soothing orange and sky blue, the layout is simple, tight, and bold. Aditionally, writers deserve respect for keeping their prose compact and clear. While reading about twitter for business, I could find nothing to throw out, every sentence provided value.
This is only a taste of the playbook, I hope to give a more in depth review when I finish. If you haven’t downloaded it yet, seriously, do it.