Online Marketing by an Undergraduate


making sense of marketing one post at a time

The Winning Way by Gyutae Park

I like free stuff, especially when the stuff is knowledge. That’s why I like my library cards at WashU, Rutgers, and my local library, that’s why I like Hubspot, and that’s why I like The Winning Way, a 118 page ebook by Gyutae Park (

Backstory, a successful internet marketer, blogger, and entrepreneur suffered from internet marketing information overload–too many web resources and blogs to process–and to resolve his dilemma, he spent six months compiling and distilling that endless information into this gem. For a taste, I have listed the chapter headings below:

  • Author’s Note
  • How to Read this Book
  • Setting Up Your Site
  • E-Commerce
  • Search Engine Optimization (SEO)
  • Blogging
  • Link Building
  • Local
  • Paid Search (Pay-Per-Click – PPC)
  • Video
  • Social Media
  • Guerilla Marketing
  • Final Words

I have read “Setting Up Your Site”, “E-Commerce”, and “Search Engine Optimization (SEO)”. I like his concise prose and additionally, he peppers his writing with links to other helpful resources. For example, in his chapter on SEO, a topic I know close to nothing about, he included a link to another blog–SEOmoz,–entitled “Beginner’s Guide – What is SEO?” Perfect!

Anyone can download his book, just go to his website (I forgot to mention his promise–if you don’t find three new ideas in his book, he’ll pay you $50 🙂 )


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