I came across a social media marketing business online the other day, and the array of services this business offered startled me. Run by Stacie Chalmers, http://www.staciechalmersinboundmarketing.com/, she offers keyword analysis, blogs, PR, website, social media, and measuring and reporting.
Will I have to gain competencies in so many branches? How much value does keyword optimization add to social media applications? What is more essential to a social media endeavor, the content or the search engine optimization? Readers, what is your experience working with social media or in a related field?