Online Marketing by an Undergraduate

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making sense of marketing one post at a time

Inbound Marketing: Another Element of Social Media?

For the past several days, I have been studying how to turn the field of social media into a valuable business opportunity in the fall. But self imposed blinders limited me.

Perusing www.hubspot.com–the owner, Hubspot, has a fabulous array of online resources–I found a new term to add to my social media lexicon: inbound marketing, a marketing strategy that allows customers to find you.

Below is the takeaway image for inbound marketing:

http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx

**NOTE**: The following section will benefit from comparing inbound marketing to traditional marketing. Unfortunately, that will have to wait until I learn more about traditional marketing.

Inbound marketing campaigns use content generation–youtube videos, blog posts, webinars–as the magnet to attract a small self-selected audience.

How do I integrate inbound marketing into my business? Do I even need to? Are social media and inbound marketing inseparable? What are your thoughts on the difference between outbound and inbound? Where does inbound marketing fit within a full marketing strategy?

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Filed under: Inbound Marketing, ,

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