Online Marketing by an Undergraduate

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making sense of marketing one post at a time

The Fan Economy?

More commentary on another Bud Caddell post, this about “The Fan Economy” (am I becoming a fan?). His message is two fold: one, a company can not settle for a one way marketing strategy, they have to engage in conversation, and two, fans are the soul of a business and the people that will actively spread awareness about the brand. Additionally, fans are more credible messengers than is the business.

Briefly mentioning point one, that relates to the entire social media movement. In fact, Crayon (http://www.crayonville.com/) dedicate themselves to “joining the conversation”. They are an attractive company to study…maybe more on them later.

To the more pressing question, how do you cultivate fans? From my reading, a big step in that direction is to listen to your customers, but how do you listen in the online space? Converting fans seems like a worthy goal, but how do you begin? Figuring out how to build a fan base is a skill I would like to take to my future clients. Any suggestions slash experience with fan building is appreciated.

For fun, the link to Caddell’s blog post:
http://maketheinternetabetterplace.com/2009/02/the-fan-economy/

and his slide show:
http://www.slideshare.net/bud_caddell/the-fan-economy-becoming-fan-focused?type=powerpoint

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