Online Marketing by an Undergraduate

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making sense of marketing one post at a time

Developing Deep Connections with Social Media

“Digital Media is not Mass Media for Cheap,” by Bud Caddell of the digital think tank Undercurrent, forces me to think about the services I will offer local St. Louis businesses in the fall.

For example, I believe teaming computer science majors with graphic designers at WashU to build facebook applications has potential as a social media company, and something the company Buddy Media (www.buddymedia.com) does on a global scale. But Caddell writes, “Our favorite place is becoming littered with pointless Facebook apps, ‘viral’ videos and widgets (whatever those are)” What do I do say to something like that? What separates a Buddy Media app with a pointless one? What makes a social media application superficial? What allows a business to develop deep connections with customers?

Many of the local St. Louis businesses I will be courting lack an online presence. I believe they can benefit greatly from having a young and talented group of college students break them into the social media era. But what will allow my business to help our clients make deep connections with their customers? I’d be happy to hear readers’ thoughts on the issue.

Below is a link to Caddell’s blog post for your perusal:
http://maketheinternetabetterplace.com/2009/03/digital-media-is-not-mass-media-for-cheap/

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