Interactive Insights Group: A Gold Mine of Knowledge

I have found a business to match that of Hubspot’s free resources: IIG Insights Interactive Group (www.interactiveinsightsgroup.com). Run by Robin Broitman (http://twitter.com/rgbroitman) and Jon Eastmond, IIG has thirteen free resources (a combination of guides and lists) including a guide to linkedin, twitter, delicious bookmarking, building brand identity with social media, and a superlist of social media metrics resources. As an example, the social media metrics superlist  links to fifteen (15!)published studies from 2008. An absolute gold mine for further research.

Filed under: social media business , Marketing Resource, Social Media Metrics

Online Social Media Businesses

I came across a social media marketing business online the other day, and the array of services this business offered startled me. Run by Stacie Chalmers, http://www.staciechalmersinboundmarketing.com/, she offers keyword analysis, blogs, PR, website, social media, and measuring and reporting.

Will I have to gain competencies in so many branches? How much value does keyword optimization add to social media applications? What is more essential to a social media endeavor, the content or the search engine optimization? Readers, what is your experience working with social media or in a related field?

Filed under: social media business , keyword optimization, online business, search engine optimization, Social Media